"Using Video Games as Bait to Hook Readers" is the front-page headline of the Monday, Oct. 6, 2008, issue of
The New York Times. It is the second installment in the paper's "Future of Reading" series. The series is "looking at how the Internet and other technological and social forces are changing the way people read."
http://www.nytimes.com/2008/10/06/books/06games.html