Friday, April 18, 2008
Evaluating the Collection
Thanks!
Thursday, April 10, 2008
Greenwood- Free Access to Online Resources
http://www.greenwood.com/
Monday, April 07, 2008
What Soldiers Carry for Good Luck
"In these ravaged parts, comfort comes in the form of a grandfather's dog tags, a library card, an ultrasound image of a daughter still in the womb -- any personal good luck charm to keep up motivation and hope of safely returning home."
For the full story see here:
What Soldiers Carry for Good Luck
POPLINE restricts the word ‘Abortion’ from the government funded database
http://www.crooksandliars.com/2008/04/03/popline-restricts-the-word-abortion-from-the-government-funded-database/
I was surprised that the government would take a stand such as this. An average joe would not think of the other terms that could be used. What do you think?
Sunday, April 06, 2008
Meebo Best Practices
I. Introduction
a. Introduce yourself.
b. Include your position/title.
II. Show Interest
a. Ask how you can help.
b. Maintain word contact. In other words, make sure they know you’re paying attention or where you are at all times. For example, say ‘okay’, ‘thank you’, ‘I see’…etc. to show that you’re “listening.”
c. If you know you’re going to be “quiet” for a while, let the person know. Tell them when you’ll be back or let them know what you’re doing so they know why you’re not responding. “I’m going to search this database but I’ll still be here.” “I am going to go look on the shelves.” “I have to take this phone call, I’ll be right back.”
III. Listening/Inquiring
a. Restate provided information using your own words so they can see how you interpreted their information request.
b. Ask clarifying questions.
i. What are the details of your assignment? This is an important question to determine if you could provide them with information they might not know they need right now. APA help, for instance.
ii. What types of information sources are acceptable? (Databases, books, websites…etc.)
iii. What information have you already found?
c. Ask open ended questions.
i. What more can you tell me about your topic?
ii. How much information do you need?
d. Maintain objectivity.
IV. Searching
a. Find out what sources the student has tried.
b. Verify spelling and facts provided.
c. Explain your search process to the student.
i. Identify search terms used.
ii. Let them know which library services you are using to perform the search such as a specific database, the Internet, bookmarks or NetLibrary.
iii. Ensure they know where to find the services on the library’s website for future independent searching.
iv. When showing them how to find information on the website, make sure they open a new browser as to not navigate away from your chat window.
v. Once you have found the information, ask if it meets their needs.
V. Follow-Up
a. Ask patrons if their question has been answered completely.
b. Ask them if they have any more questions.
c. Based on the information you’ve discovered during the reference transaction as to the reason they need the information they’re seeking, suggest other library services they may find helpful in the future.
i. APA help.
ii. Other databases they may want to search for further information.
d. Let them know how to contact you or other librarians.
i. Let them know how long you will be available on Meebo and if another librarian will be at their disposable after your shift is over.
ii. Give them an e-mail address where they can contact you.
iii. Inform them of the “Ask a Librarian” e-mail option on the main library page.
iv. If necessary, provide them with a telephone number.
v. Set up an in person appointment if necessary and possible.
e. Do not end the interview prematurely. Let them end it.
General Tech Tips:
1. Use Firefox. Meebo .
2. Open a separate window for Meebo. Some of the signs of an incoming message won’t appear if more than one tab is open in the same window from which you’re accessing Meebo.
3. If you have to step away from the computer, make sure you leave an away message. To add an away message, click on the “I’m available” link underneath the smiley faces on the Meebo Buddy list window and choose the “Custom” option. A window will appear allowing you to type in a message for students to see. Be specific!
4. Don’t forget to record your shift, number of reference interactions and the nature of those questions in the RCLS Google Docs account.
Sources:
RUSA. (2007) Guidelines for Behavioral Performance of Reference and Information Services Professionals. Retrieved from http://www.ala.org/ala/rusa/protools/referenceguide/guidelinesbehavioral.cfm
~Krista Jacobson
Tuesday, April 01, 2008
Poster Session.... Collection Development Redux
I am highlighting collaborative collection development and incorporating the email lists (CHOICE, RCLweb) w/the form to try and increase faculty input. (This might be helpful to other academic librarians.) To an extent, input has increased on my campus. If anyone else has tried this yet, I would appreciate any info so I can incorporate details, anecdotes, whatever from other campuses, too. Thanks as always!
Chat/IM Reference in Illinois Academic Libraries
They asked students about their approach to research, preferred ways of seeking research assistance, what they value most in reference assistance, and their perceptions of chat or IM reference.
Results:
50% of the students used the library, either physical or virtual
There were too many databases and either too many/not enough results
Role of the professor was crucial
Use of IM:
Didn’t fit stereotype of millennial student
Used IM for social purposes
Unaware of IM and all else that the library had to offer
50% of the students knew they could use phone for reference
Some knew they could schedule an appointment
None had used chat reference
Perception of “chat” was chat room, not IM
Ideal Reference Services:
Personal librarian
Face to face or email
No automated phones
A specific person to email
ISU found that they needed to address all services promoted. Students value library as place. They wanted quiet hours and access to computers. Some students are unable to cross the digital divide. It is necessary to reach all students whatever their comfort level. It is also important to publicize all services to transfer students.
LibQUAL Survey at Western Illinois University Libraries
They decided to include the whole institution instead of a percentage of it. In order to get people to participate in the survey, they had prizes consisting of 5 iPod Shuffles, and several gift cards for the bookstore. To publicize the survey, they put it on the webpage, in the newsletter, and had table top signs in the library, lounge, and success center. They sent emails the day before with instructions. They ran the survey for a two week period and sent a reminder email halfway through. Even with all of this, they had less than 10% respond to the survey.
One of the things they liked about the survey is that they could read the responses live. As the surveys were being filled out they could look at the results and see what the users were thinking. They also liked the comment area. They could view comments about staff. Some of the comments they saw indicated that users wanted study space for both groups and individuals and that they wanted a scanner, color printer, and fax service. They were willing to pay for these services. They felt that the users were on target.
Analysis of the survey:
Quality of services was good.
Users wanted expanded service hours and more hours during break.
There was a “disconnect” between choices on the Webpage and those users needed.
There was a need for better instruction in access/use of resources.
There was a need for better directional cues to services.
There was a need for more recent books in the disciplines.
Library needs to market and promote resources and services.
WIU had focus groups before and after the survey. The attendance for the second focus group was poor and they thought this was possibly because they had already started making positive changes.
To wrap up, they gave out the prizes and publicized the list of winners. This is so that people know that they actually did what they said they were going to do and to get participants for the next survey. The next steps for WIU include instituting more changes, allowing time for the changes to influence users’ perceptions, and beginning the next cycle. WIU plans to do another LibQUAL assessment in 2009 to measure possible changes and improvements in service quality.
View LibQUAL results at WIU.
Monday, March 31, 2008
IDs
We've been having a heck of a time here with creating them in the first place.
- Pictures disappeared.
- Pictures were too dark.
- Pictures were too light.
- The color printer didn't work.
- The business cards were on back-order, for 3 weeks.
- The laminator breaks down.
- I wasn't able to attend the orientation session and therefore was unable to stay on-top of the project.
It was suggested that we use Access to figure out the process, so we've tested a possible solution, and so far, it looks like it'll work.
(select screenshots for a clearer view) This is the process we used:
- We imported information of ALL of our current students from CLASS into this Access database. The picture is taken at orientation and I use Adobe Photoshop Album Starter Edition 3.2 (free download) to change the picture's filename to their name, crop, fix red-eye, etc. The picture was added as an attachment, which was easy to fine since I changed the filename.
I created 2 fields that helps in the output of the student's information - ORDER & PRINT. The order is the order of which the record would print, and the print, well, is to actual print that record. - I created Print Query that would print the correct records in the correct order.
- I created "labels" with the exact parameters of the business cards that we print.
- I then had the labels using the "print query" as the source.
- Looking at the records, it runs down the page continuously, but in the "print preview", it shows the documents just fine!
(Figure of the labels in Design View)
(in continuous view)
(in print preview)
Right now, of course, the laminator is broken and I'm awaiting a fix from Demco, but it WILL work!
Quiet Zone

It is getting a bit busier in the library here (YIPPEE!) and we have had many phone calls, loud conversations, etc. as of late. I edited the poster with a different color scheme and put up a few of the posters around the library.
There were 2 students in the library when I put them up, one of whom does all of the above. Both saw me put the posters around, yet the one student continued as per usual. After she hung up her cell phone after about 30 minutes of talking, I highlighted the new poster explaining the new policy. Her response? “Nice colors!”
Oh my stars …. Patience please!
The posters didn't solve the problem. Students started complaining specific occurrences of rude students.
After conversations with both Pam (Academic Dean) and Scott (Campus Director), I got the go-ahead to create a Quiet Zone in the library during finals week. I created a new poster and posted it everywhere, advertised it in the student newsletter, and closed the door (after unlocking it so students could get in).
Despite some reservations from the admissions staff, everyone was supportive and it worked very well. Students were able to study in the library without the "threat" of others taking over the small space. I thanked the staff profusely for this experiment and will probably create this Quiet Zone every finals week.
Monday, March 24, 2008
Wednesday, March 19, 2008
Orientation for new students
LibQUAL Approved
My current plan is to offer 3-$100 gift cards in a random drawing of students who participate in the survey.
We will provide links (and put the link in multiple locations and e-mails) to encourage participation. Classes will not be scheduled to complete surveys - participation will be voluntary - but I still expect positive results.
This is an exciting step forward for our college and I great assessment tool. WOO HOO!
Overdue/lost Matierals
Earth Day
Tuesday, March 18, 2008
To purchase or not to purchase....
Saturday, March 15, 2008
Thursday, March 13, 2008
Promo Cling, Take 3
MEEBO Promo Cling
Wednesday, March 12, 2008
Meebo Ideas
I was thinking about an idea for the Meebo promotion and wondered if pens woud be a good idea. So many businesses and educational groups (Webjunction.org) are using free pens with the web address on them that I thought it might be part of a promotional item along with posters, etc. for Meebo.
Most people take free pens as they are useful and with the address on it the student would be able to go to Meebo with questions quite easily. What do you think?
Paula
Paralegals
We were in the library for over 2 hours, and then 1 of the instructors arranged for a lunch (paid for by Ras). It was a great afternoon, and it was a great way to connect with students that take all online paralegal classes. I am not sure which other campuses offer the paralegal program, but I'd highly recommend doing something similar in your respective cities/counties. Please let me know if you have any questions.
collection development, faculty requests
When faculty members submit recommendation forms, do you always order what they ask for, or do you sometimes decide that a recommended item isn't a good fit for the collection? Do you have a routine in place for letting the instructors know if you will or will not be ordering what they've recommended? What do you do when an instructor will not accept that you have decided not to order what he/she wants, even after you've explained your reasons?
Thursday, March 06, 2008
Is online studying cheating?
College Student accused of Cheating Using Facebook
Why would an online study group be 'cheating' but a 'normal' study group be a...study group?
Seems to be similar to our students posting on the portal. Any thoughts?
Tuesday, March 04, 2008
Sexual harassment DVD
Emily and I were talking about the new Sexual Harassment DVD that I am ordering and she mentioned that it would be a good idea to share what I found. The DVD is from Kantola Productions. It came with a training manual. It is titled, "Sexual harassment: The commonsense approach". I got it on a preview after our Careers teacher told me how bad the old one was and that she would love to get something more updated. She previewed it and gave comment on it as follows: "The DVD focuses on just the workplace, she liked the coverage on body language and it was 25 minutes, perfect for class.". I also had another instructor who teaches Careers take a look at it and her comments were: "The harassment video was excellent. I appreciated how modern it was. I liked it so much I showed it to two different classes and the students agreed with my assessment.".
The representative that I dealt with is Bob Keith. His email is bkeith@kantola.com and a phone number of 415-381-9363.
Friday, February 29, 2008
APA Refresher for Faculty
Now think about how our instructors feel about using APA for citations and references. Students get the instructions repeatedly, maybe more than once per quarter, and then they get to apply what they've learned. But many instructors hear our APA workshops less frequently, if at all, and they don't have to apply the concepts in multiple papers each quarter. No wonder many instructors feel less than confident when it comes to in-text citations and reference pages.
Based on requests from faculty members during our last GAP scoring session, I decided to offer APA refresher sessions for faculty professional development this quarter. I held two sessions this week, and a total of 10 instructors attended. In the one-hour sessions, we looked at examples of paraphrases, summaries, and quotes, and we examined the in-text citations. Participants built reference citations and corresponding in-text citations. (I used modified versions of some of the activities we made for our standardized Success Strategies APA session way back when.)
For some who attended, this was their first direct instruction in APA citations even though they've taught on campus for several quarters. Even for instructors who have been around a while, this was a valuable time to ask questions and actually write out citations.
As you think about workshops for next quarter, don't forget about your faculty. Even though you've already shown them how to cite a book or how to use a database, they may not have taken the opportunity to use what you've taught them. Perhaps new instructors have joined your team since your last faculty workshop. Consider holding refreshers for your faculty members.
Now... who's going to teach me to set the clock on my VCR?
Another Web 2.0 tool--
Forget E-mail: New Messaging Service Has Students and Professors Atwitter
Happy Leap Year Day!!!!!
Tuesday, February 26, 2008
Unshelved..
How generous!
click here to read more.
Blackboard lawsuit
Article in Chronicle of Higher Ed News blog.
Friday, February 22, 2008
Collection Development
Thanks!!
How and When not to answer a reference question
I also apoligized to a student because he asked for help and I needed a few questions answered before I could help him. I could see on his face he just wanted an answer but I needed to know what he had already done and what was required of him for the assignment before I could direct him further.
I know that these are not examples of online help but from the training this week and the article I realized that there are many similiarities between the two.
Wednesday, February 20, 2008
Harvard Faculty Votes to Post Research Online
discussing how Harvard’s University Library is planning to instantly make professor’s finished papers available via the internet for FREE. Tentatively named “The Office for Scholarly Communication,” this office will serve to publish articles and act as a repository for faculty.
Publishers are very much against this proposal, claiming it would be detrimental to the peer review process. Even though journal editors may not be involved in this new approach, academics generally volunteer to peer-review colleagues’ work at no cost. So Publishers no doubt feel threatened by this move and if other institutions follow suit, this could lead to a radical change in how academic research is made available. This is good news for libraries from a budgeting standpoint.
A Few Meebo Tidbits
Why does it say I am signed in to AIM twice and I have to hit '1' to end the session?
I don't necessarily know the answer for this but I can take a guess. When you exit a session by simply closing the browser, you are automatically signed out of most of the accounts. I suspect the one you are not signed out of is AIM. Therefore, if the person who was covering Meebo prior to you getting on simply closed the browser instead of signing off first, AOL considers AIM still in session. Go ahead and hit '1' to end the session.
Also, I don't believe two people can be signed into the same Meebo account at the same time. Once someone else signs on, another person will get kicked off. I'm not sure if there is a system set in place yet but it might be a good idea to Contact the librarian via Meebo to see if it's okay to sign in so you're not disrupting a session with a student.
Should I talk to the meeboguests that appear in my buddy list?
Not unless you want to scare some random user of the library. :)
Each meeboguest represents an open widget. For instance, every time someone is on the main library page, a unique widget session opens for that user. So if five people are on that main library page, then five widget sessions are available and five meeboguests appear in your buddy list.
I suppose if you really wanted to, you could greet them. Otherwise, unless they're actually sending you a message, they're not expecting any response from you.
Wednesday, February 13, 2008
Our Challenges
- Getting students to attend open workshops (even when workshops are heavily marketed and students show interest)
- Completing Binders & System tasks
- Managing quantity of workshops
- Finding time to make photocopies for workshops, handouts, etc.
- Not many students visiting or working in the library
- Time/Finding Time/Time Management - everything takes longer than expected
- Communication with faculty/ scheduling test proctoring
- Excel 2007
- Keeping up with Cataloging
EDO
Tuesday, February 12, 2008
23 Things on a Stick
Please share links to your 23 Things blogs.
I can't get the links to show up, so I'll type them in the old-fashioned way. General site: www.23thingsonastick.blogspot.com
Chandra's blog: www.stuckon23things.blogspot.com
Thursday, February 07, 2008
Collaboration in Success Strategies
Emily asked me to post about my "team teaching" in Success Strategies. The instructor is our Fargo instructor of the year and the Harlan Employee of the Quarter, Lael Richards. I have been going in the second half of the class to both present-database searching, NoodleBib, etc. and also aid students individually in course assignments as it is a rather large class. In the process, I have had the opportunity to observe Lael's teaching methods and interactions with her students. She is very warm and approachable, her lecture style is quite conversational, and she always asks for feedback and checks for understanding throughout the class time. Her class is very responsive to both she and I and the classroom environment is relaxed yet on task. I am very much enjoying this experience. Has anyone else experienced a "team teaching" approach?
Allied Health Certification Materials -Rotating Rack
Medical Transcription - www.ahdionline.org
Medical Coding - www.ahima.org
Medical Assisting - www.aama-ntl.org
Surg. Tech. - www.nbstsa.org
Pharm. Tech. - www.ptcb.org
HIT - www.ahima.org
Massage Therapy - www.ncbtmb.com
My packets are fairly long; it was hard to decide what to include. Generally speaking I included a job overview, a description of the importance of certification, the certification process, exam info., and other random bits of information. I think it would be nice to have Brad Moore look these over to verify that the information provided is accurate. On a side note... I included a title page for each field along with a "disclaimer" that reads...
Description: This packet was developed by your campus Librarian as a helpful tool for obtaining certification in your profession. Read the packet carefully and decide if certification is right for you (it is not required for some allied health fields). Every attempt has been made to locate and supply up-to-date information for your field. If you have further questions please consult your organization’s certification website or one of your instructors.
Tuesday, February 05, 2008
"Librarian" Is One Of The Best Careers Of 2008 Says U.S. News & World Reports
http://www.usnews.com/articles/business/best-careers/2007/12/19/the-components-of-31-top-careers.html
An executive summary of the "Librarian" profession can be found here;
http://www.usnews.com/articles/business/best-careers/2007/12/19/librarian-executive-summary.html
Monday, February 04, 2008
1 million books scanned!!!
A Million Books Scanned at the University of Michigan--and counting
Thursday, January 31, 2008
Plagiarism among professors
Journal Retracts Harvard Professor's Paper Flagged by Copycat Search Tool
Wednesday, January 30, 2008
student interest in IM
Even though they were talking about IM as a way to improve communication with instructors, I was encouraged that students would use and appreciate an instant chat service. Once again, our library team is on the cutting edge when it comes to improved customer service.
ID cards for online students
I told a patron today that I'd check with the rest of my team and would get back to her this week. I'd appreciate your input.
February's display

We've decided that February will be Black History Month. I have been playing around with some ideas for a while - something that our students can really be engaged in/with, and the idea didn't come to me until Friday of last week. I'm pretty excited about it!
Here's a snapshot of the poster I created.
Monday, January 28, 2008
Collection Development - Faculty Collaboration
I had an idea today and was wondering if any of you do this and if so, has it worked out...
In CHOICE (cro2.org), you can of course look for titles on a given subject/program area. You can then 'select all' and email yourself the list. I did this today for business titles I wanted to come back to w/o having to re-do the search. So, what I was thinking was we could send these program-specific lists to the advocates and/or faculty on our campuses to (hopefully) get more feedback. Maybe this will work better than just saying 'I need recommendations' or filling their mailboxes with catalogs that sometimes get lost. Don't get me wrong, I still like publisher catalogs! I also thought it might streamline the process to send a copy of the Recommendation Form with the list of titles/reviews. Not that it is that difficult to get a form off of CHIPSnet... :-) And of course, there are the lists from RCL and B&T we could send out as well.
So, what do you think? I'm thinking of starting this on my campus.
And while I'm picking your brains... would this maybe be a good poster session topic??
Thanks!
Thursday, January 24, 2008
Report from Ocala
I arrived in Ocala late Monday night. My first workshop was at 8:30 am for a group of Nursing students. Several of the students had never been in the library before (the allied health building is separate, but I don't think this is an excuse). I completed a total of 5 workshops that day for approximately 100 students. In three of the workshops, I completed a presentation on the start-to-finish process of writing a paper (I call it anatomy of a paper). In the other courses, I completed kind of an APA-mash. Most of the instructors wanted me to talk about APA and writing and databases for the entire period (2 hours). I know that's too much information for students, and at times I know a few of them were bored with just what I covered.
This is the first week that I've tried to be entirely PowerPoint free and I think that I've been pretty successful. I used the white board to list various points and information (in either theme-workshop). In the "anatomy" class, we pretended like we were writing a paper on the topic assigned by the instructor, and worked together to brainstorm, research, etc. I was very impressed by the number of students who interacted with me and provided informed opinions and ideas. I also had many good questions during the APA workshop.
The most unsuccessful workshops by far have been the times that I've done database demonstrations. The demonstrations have been brief - no more than 15 or 20 minutes - but I could tell the students just weren't interested in watching me search. The highlight was when I compared searches in Google to searches in the database. I also related the importance of narrowing a topic to searching in Google - how narrowing can take your results from 800,000 to 800.
I have collected worksheets and surveys in all workshops, if for no other reason than to prove that it most certainly can be done. After collecting the handouts, I immediately stapled them to the worksheet so that I knew how to enter them when I fill out the Excel sheet (which will be on the plane ride home). Most of the feedback has been positive, although I have not examined any of it thoroughly.
Aside from workshops, I've done quite a bit of work cleaning up the library. I begged Hilary to come to Ocala today (and she was a huge help, Thank You Hilary!!!). Together, we weeded about 500 very outdated materials (folks, we just scratched the surface) and purchased about 150 books from Barnes and Noble.
I am trying a new method of cataloging, and we will see how it works. I've entered all of the books into OCLC and given each book a spine label and a barcode. I then entered the ISBN and barcode number into an Excel chart so that I can do the ALEPH portion later even if I'm not in front of the books. This may be a good exercise if you have multiple books to catalog or if you know you're not going to be at the desk for several hours, but will still have access to a computer.
In all, this has been a good but exhausting experience. I've put in 12 hour days (at minimum) all three working days this week, and I haven't touched any of my System responsibilities. I am looking forward to working with a new librarian (we have a great candidate right now) to get that campus back to the place it should be in terms of both resources and services.
10 workshops in 4 days.... 150 books in OCLC in 3 hours.. who knew?
-E
Wednesday, January 23, 2008
ILS (Midwinter Meeting demos)
I am still on the fence about Polaris. They’re not bad, I’m just not 100% sold on it being user-friendly; someone else might think differently. In any case, they are getting more academic libraries using their product. The rep said about 10% are academics and are a “very vocal group”. Toolbar on the desktop with icons for the modules. Pretty basic staff end, but I think some of the icons might be confusing- particularly for the assistants. One nice feature in the Circ module- items can be tracked by campus (returned at X campus, shipped to X campus).
I looked at Virtua which is one of the VTLS products. Same type of toolbar, although this one has small icon groups for each of the 4 modules. In Circ, the patron record looks like a MARC record, but the tags could be changed to have words instead of tag numbers (“Name”). The web OPAC is iPortal and is customizable. At this point I stopped the rep because she said it was “easy to do” by the librarian. I wanted to clarify that we would have tech support and not having to do all this customization! She brought in another rep and there are a number of options. From out of the box where we would control everything, to them controlling, and for anywhere in between.
We know we like TLC but they are lots of $$$$.
All of these are compatible with Connexion.
I wasn’t able to look any Endeavor products, since they were not at Midwinter.
Tuesday, January 22, 2008
Assignment calculator...
I tried using the U of M calculator.. and in their time line of when to complete certain steps of your assignment, they have links of when to contact the librarians.. I love it.
Wednesday, January 16, 2008
Crying babies and social hour
Anyone else have any issues and how do you handle them?
Tuesday, January 15, 2008
My display
Monday, January 14, 2008
Librarians at for-profit schools
http://chronicle.com/wiredcampus/article/2661/librarians-at-for-profit-institutions-seek-to-be-heard?utm_source=at&utm_medium=en
As far I as I know, in St. Cloud, we've always been part of our local consortium (Central Minnesota Libraries Exchange) and have been able to buy from any vendor (why would you want to completely cut out a customer?). Has anyone had problems with these issues because of our status?
Thursday, January 10, 2008
January Library Display


Wednesday, January 09, 2008
hands-on library training for admissions team
• FAQ
• Ask the Librarian (that's why I got the Who is Joe Jones question)
• APA handouts
• NoodleTools (they all set up accounts and made a sample reference page)
• Library catalog and ILL possibilities
• NetLibrary
• Academic Search Premier
The team members and DOA expressed their appreciation for the workshop, and they commented that they learned a great deal about what our library offers. (Somone even e-mailed herself an article she found during the session.) I think it will have a positive impact on what they tell prospective and new students about our library and the tools and resources we provide.
Tuesday, January 08, 2008
Library Marketing: Why it Absolutely Matters
I relate to marketing and marketers. Part of my love of marketing stems from the stigma attached to being a young library director - or a librarian at all. I've had to consistently challenge the views of non-library colleagues, friends and family about the value and rigor of my work. Most conversations about the library with non-librarians have been, at least in part, a sales pitch.
Another part of my love of marketing is my love of making something different out of what already exists. An interior design term for this concept is "repurposing". It's kind of like taking leftover roast turkey and turning it into a casserole or soup. Although, unlike a turkey soup, the results of repurposing related to marketing are usually fresh, innovative, and easy on the eyes & the stomach.
Marketing is vital to our role as librarians. Without a degree in marketing or an understanding of its ins and outs, I'd even argue that it's essential to almost any job. At very least, we must self-market. Very few products in today's world truly sell themselves; the worker bee is the least of these. No matter how good you are at your job, you have to make others aware of the great job that you are doing and the great job that you're going to continue to do. It's not bragging; it's self preservation. What is a commercial other than a company bragging about how good its product is? However, self-marketing is for a different day.
We are not a culture of students and faculty who clamor to the library in search of the depths of our databases, piling on interlibrary loans and seeking obscure texts. I think that as a team we could agree that we are a culture of the "instant answer" - dare I say Google - or maybe even a culture of apathy where no research is preferred to any research. How then, in this culture, can we expect students to seek out tools such as NetLibrary or Points of View? Marketing. Because the secret of marketing is not to tell students what they should use, but instead to reveal to them what they've needed all along.
So how does resource marketing work?
1. Create a need. Consider a carpet cleaner commercial. How many times is something spilled or stained in a commercial? And it's always something impossible to get out - wine or grass stains or ketchup. Consumers who see this commercial can relate to the need. In other words, you need to think about the timing and the audience that you are addressing when you are marketing a database. Are you advertising childcare resources in your child care classroom? What do you put in the Digital Design room?
The need concept works well when marketing to faculty, too. They have needs to provide content related to the course, to provide assignments, to enhance learning, to collaborate. How can a database meet this need?
2. Introduce the product. Yes, we have links to the databases on our website - but how many students and faculty have you spoken to that don't know how to access the Portal? Advertisers use pictures and text everywhere to convey the message that something is available to meet a need. How can you physically market a database to attract a user without singing its merits?
3. Be specific. Don't introduce a suit of databases, or a database and Noodlebib, in one marketing "campaign." Address one need at a time, and address it concisely so that your consumer isn't overwhelmed with data. Very few commercials will try to sell more than one product at a time (unless they are closely related and complement each other).
4. Meet the need. You've introduced a problem to your consumer (and just one problem). How do you solve that problem? A student needs books that they can search. Netlibrary lets you search books - how about that! Remember that you are control of the marketing destiny of each product that you put out there. You have to make up the mind of the consumer before you even put your plan out in public.
5. Use professional tools. Don't create a brochure when a poster will do. Use images instead of text - but make sure they are clean images that don't like copied and altered thrice over. Use easy to read, large fonts in attractive colors. When available, use glossy, heavy-weight papers.
6. Think outside the box. One suggestion from the brainstorm was to use baby bibs to promote Noodlebib. Or, you can create a poster of pastas with a phrase "what's your favorite noodle"? NetLibrary suggests putting a beach chair with a sunhat and sunscreen in a location with a sign on it that says "ebooks wherever you are.. or wherever you want to be". The possibilities for promoting your resources in new and alternative ways that spark interest because you are meeting a need will bring in results.
What are your ideas for marketing our resources?
Did you know that you can...
Does anyone else have a publisher that they utilize (online or a print catalog) to share?
Thursday, January 03, 2008
Why I Hate Making Student ID Cards
Any good (or not so good) stories about fiascoes while making IDs?
Monday, December 31, 2007
Library use high because of computers
Generation Y biggest user of libraries: survey
http://www.reuters.com/article/newsOne/idUSN2849864420071230
Friday, December 28, 2007
Orientation
I have decided that students will be asked to pick up their ID in the library. That way we will get those new students back in and hopefully we can have a snazzy handout to send with them as to what the library has to offer.
Friday, December 21, 2007
Bismarck collection
EBSCO's new Visual Search
New ILS - Input Please
Wednesday, December 19, 2007
Web 2.0 Webinar (WebJunction)
Do students retain information literacy training?
Tuesday, December 18, 2007
Student Orientation update
Explore your inner librarian
Friday, December 14, 2007
Student Orientation
Thursday, December 13, 2007
Virtual Reference:
The first decision that needed to be made was which software would be used. In order to reach as many students as possible, an aggregator is necessary. I was familiar with Trillian and while I did find librarians online who used this service, Meebo was the more popular choice with libraries. It works as an aggregator like Trillian or GAIM but doesn’t require a software download. Plus, the widget allows people who don’t have a MSN, AIM, Yahoo…etc. account to still participate in the discussion.
Meebo
Our account is RasColLib and I’ve already affiliated AIM, Yahoo, Gtalk and MSN accounts to the Meebo account. (I'll let Emily distribute the password.) Therefore, if a student prefers to IM the librarian via their chat software instead of the Meebo widget on the library page, they can.
Features:
Widgets: Chat windows connecting to RasColLib can be embedded in different parts of the Rasmussen College website.
Logs: Meebo does keep logs but only if the Meebo user is chatting with someone who has a username. Anonymous communication, which is chiefly what comes through a public Meebo widget, is not logged. If records about these communications are to be kept, a separate system will need to be set up.
Customizable Away Messages: If you’re logged in but have to step away for a bit, students can see when you’ll be back. Plus, they can still leave questions in the window to be answered later.
File Transfers: A student can send files via Meebo but for security reasons, you still may want them to e-mail any document to you.
Text, Video & Audio Chats: These are other parts of Meebo that is accessible as long as you’re not chatting with an anonymous user. MeeboRooms, however, do allow anonymous chatters to join a conversation. With Rooms, there is the risk that non-RCL using participants will join it.
There is the beginning. The next step will be testing it out on real students and professors to discover what trends they may have that will help shape the future of virtual reference at Rasmussen.
If you'd like to read more about where to go from here, Amanda Etches-Johnson at blogwithoutalibrary.net has a few helpful resources about what should be considered when developing an IM chat service.
Amanda's presentation on incorporating IM PDF
IM Road MapPDF
And if you feel inclined, drop me a line to chat or ask questions:
~Krista
Monday, December 10, 2007
Is anyone else "Twittering"?
Friday, December 07, 2007
Open APA workshop success..
I know some librarians are against bribing students with pizza or extra credit, BUT I made the students work. I got them in the door with the pizza and extra credit, but I think all the students learned a lot about APA/Noodlebib/paraphrasing/quoting. I created the powerpoint to be about Minnesota and specifically the Vikings.
You know the slide in Emily's ppt that has 2 columns?
You do not have to credit ____, you do have to credit ____? Well, I changed that slide to:
no credit: It snows in Minnesota
credit: The Metro region averaged 35.5 inches of snow in '06-07
no credit: Ice fishing is dangerous when there isn't enough ice
credit: Pickup trucks and large fish houses should be on ice at least 12 inches thick.
no credit: Minnesota is the home to the Minnesota Vikings football team.
credit: Ragnar is the Vikings' team mascot. He holds the current world record for fastest time shaving a beard with an ax.
*Since these MNstats were interesting to the students, I could tell that they were digesting the information.
Then, I had them practice paraphrasing and quoting from an article that I printed from the Minneapolis Star Tribune about the Vikings. I had them use Noodlebib to get a citation for that article. The students (especially males) were really engaged with reading the Vikings article and having to put the football article into their own words. I love using pop culture/regional culture to "make it click" with students.
Thursday, December 06, 2007
Proof that marketing works
Plus, I'm relieved to know that at least one student reads the e-mails I send.
RSS In Plain English
It's called Common Craft-Explanations In Plain English. They work with clients and create videos for-profit, but they also create basic educational videos on Web 2.0 technologies.
They have them for:
Blogs
Wikis
Social Networking
and
Social Bookmarking to name a few.
I find their videos to be very well done. In short videos, they explain the basics of each technology and how it can improve a user's online experience. If a student or teacher ever inquires about them, I recommend showing them this site as I don't think I've seen an introduction that has been as clear as these are.
My favorite video is the RSS video below.
Flickr groups
Rasmussen College / New Construction
Rasmussen College Photowalks
Meeting with the Admission Reps...
I had a packet of stuff for them, everything from the ALA's Bill of Rights to how the RCLS is set up. I used a version of Chandra's RCLS sheet, as well as a run-down on the services and materials we as a system hold.
I ended with two ABSOLUTES they needed to always remember, especially when they give tours:
- Whenever possible, ALWAYS bring in potential students into the library. I've had many just by-pass the library all together. No one is here right now. There is no reason not to come into the library.
- NEVER start off by saying, "I know this library is small, but ...." Instead, I suggested something like, "What you see here is the tip of the iceberg for all of the resources that are available to you."
Meebo @ your library
posted by our illustrious leader ...
It's in the My Rasmussen College blog created by Mark Krupinski. Nice Job, Emily!
Wednesday, December 05, 2007
To Excel or not to Excel (well), that is the question!:-)
Fast Data Entry in Excel, from PC Magazine.
http://www.pcmag.com/article2/0,2704,2224429,00.asp
What do you do...
Cataloging blogs
How do you catalog a blog?
This librarian contemplates cataloging them as a serial..








