Thursday, December 06, 2007

Proof that marketing works

Last night, I sent all students an e-mail with an attached list of the items added to the library within the last two weeks, along with their dot sections. About noon today, a student walked into the library, headed straight to the Office Management shelf, and selected a brand new book about Office 2007. The book hadn't even been on the shelf for 18 hours.

Plus, I'm relieved to know that at least one student reads the e-mails I send.

3 comments:

Unknown said...

very cool.

it's too bad you can't harness something like twitter.com. do you think twitter would be useful on the student portal?

regardless, congrats on the response.

Chandra said...

Make, that's a creative idea--very outside the box. Twitter could be used to highlight library workshops, special events, library news, etc. However, I think we'd probably need a separate twitter for each campus library.

Unknown said...

completely agree with you...

however, that's actually in the very near future. I'm very happy with our current blog platform, however it does not support "widgets" for the sidebar. I'm actively recruiting a developer to customize our platform for stuff just like this before the end of Q2 '08.

Currently, we have 9 blogs (http://www.rasmussen.edu/blogs/) but they are not locally focused. My ideal situation would be that each campus has their own blog written collaboratively (like the EdVantage Reader) about specific topics that are hyperlocal.

If I could implement Twitter badges on each then staff at each campus could easily broadcast info (e.g. "the new Microsoft '07 manuals are in! - see Chandra for details...") to a group via the badge, email and/or text message.

Right now, I am working to find an evangelist (or three) at a specific to start a blog - but now one gets past the planning stages.

I've tried with Ocala, Fargo and Lake Elmo/Woodbury.